Hi, I'm Sam

I'm a creative content strategist with 4+ years of experience turning big ideas into measurable results, and nearly a decade in writing, editing, and creative storytelling. I specialize in crafting product-focused narratives that connect complex concepts to real user experiences, helping businesses tell stories that resonate, educate, and convert. From leading content strategies for B2B SaaS companies to leveraging AI tools to streamline workflows, I bring both creativity and strategy to every project.

At Panorama Education, where I own the blog channel, I support storytelling across major marketing initiatives, including product launches and campaigns. Highlights include:

  • 1.3M+ organic sessions and $8.1M in pipeline driven by content in 2024

  • 60+ blogs published in a single year, many focused on weaving product stories that highlight user problems and design thinking

  • 1,223 organic DMQLs generated by content that moves beyond features to connect deeply with audiences

  • SEO and content strategies that build brand authority and fuel demand generation

Let’s connect and create product stories that truly make an impact. Explore my recent work or reach out to discuss how we can collaborate on innovative, user-centered content strategies.

Featured Work