Samantha DeFlitch

I'm a results-driven content strategist with eight years of experience across writing, editing, and marketing. My career has been marked by a proven track record of creating and executing successful campaigns that drive brand awareness, generate leads, and increase engagement for both B2C and B2B SaaS companies.

I specialize in content creation, SEO, editorial calendar management, and content reporting. And as a creative writer, I have a knack for turning complex technical information into compelling, easy-to-understand stories that resonate with industry leaders.

In the past year alone, my editorial calendar management, writing, and editing efforts have significantly contributed to our content team's success, sourcing $12 million in opportunities via content gates and attracting 1.3 million blog views.

Key Achievements:

• Campaign Success: Over the past year alone, my campaigns have opened over $1 million in pipeline opportunities.
• Case Studies Channel: Recognizing a key team need, I scaled our case studies channel, creating internal SOPs and auditing existing content as part of a sales enablement and customer marketing initiative. I also led the creation of a new success stories landing page. 
• Editorial Calendar Management: I transformed our editorial calendar to align with quarterly campaign topics, provide visibility into relevant existing content, and streamline large, cross-functional projects. 

Feel free to explore my recent projects or get in touch to discuss how we can collaborate on innovative content strategies.