About
Hi there! I'm Sam. I'm an experienced writer and editor, a published poet, and big fan of playing with words. Over the past decade, I've:
• Written for a diverse portfolio of businesses, nonprofits, and educational institutions
• Managed communications for a DC-based nonprofit
• Worked as a writing instructor at several universities
• Collaborated with authors as a copy and developmental editor
My approach to writing is feedback-centric, and all about good storytelling. While I've worked in a range of writing and content marketing roles, this approach is most evident in my current role as Content Marketing Manager at Panorama Education. Here, I support our marketing efforts by writing guides, toolkits, SEO blogs, and client stories, collaborating with customers, researchers, and SMEs throughout the process. And feedback isn't a second thought here. It's built into the process of developing ideas, writing briefs, and publishing blogs. The short of it: I know—and love—this type of writing.
Hop on over to my portfolio to read a selection of my recent work, including:
• An interview with Mainstay's AI engineers, who are passionate about addressing bias to engage diverse audiences with meaningful conversations
• A downloadable guide for school administrators striving to increase student engagement, build positive relationships, and improve school climate.
• An updated toolkit empowering school and district leaders to attend to strengthen their focus on systemic social-emotional learning and adult well-being.
I believe that meaningful writing is all about finding impactful stories and telling those stories through genuine connection. My approach to writing is collaborative and cross-functional—because we tell better stories when we tell them together.